Broken Gringo LLC (“we,” “us,” or “our”) operates the website brokengringo.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, sign up for our mailing list, or otherwise interact with us.

We respect your privacy and are committed to protecting the personal information you share with us. Please read this policy carefully. By using our Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

•      Name, email address, phone number, and mailing/shipping address when you place an order or create an account

•      Payment information (credit card number, billing address) when you make a purchase. Note: payment processing is handled by our third-party payment processor(s) and we do not store your full credit card number on our servers

•      Name and email address when you subscribe to our mailing list

•      Any information you include when you contact us through our contact form, email, phone, or social media

•      Product reviews, comments, or other content you submit to the Site

1.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically, including:

•      IP address, browser type, operating system, and device information

•      Pages viewed, links clicked, and time spent on our Site

•      Referring website or source that directed you to our Site

•      Cookies and similar tracking technologies (see Section 5 below)

1.3 Information from Third Parties

We may receive information about you from third-party services we use, including our payment processor, email marketing platform (Mailchimp), analytics services, and social media platforms if you interact with us there.

2. How We Use Your Information

We use the information we collect for the following purposes:

•      To process and fulfill your orders, including shipping, payment processing, and order confirmation

•      To communicate with you about your orders, account, or inquiries

•      To send you marketing communications, newsletters, product announcements, and promotional offers (only if you have opted in to receive them)

•      To improve our Site, products, and customer experience

•      To analyze Site usage and trends through analytics tools

•      To prevent fraud and maintain the security of our Site

•      To comply with legal obligations and enforce our Terms and Conditions

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information with the following categories of service providers who help us operate our business:

•      Payment processors (to process your transactions securely)

•      Shipping carriers (to deliver your orders)

•      Email marketing services such as Mailchimp (to send newsletters and promotional communications you have opted in to receive)

•      Website hosting and technology providers (to maintain and operate our Site)

•      Analytics providers (to help us understand how visitors use our Site)

We may also disclose your information if required by law, in response to a valid legal request (such as a subpoena or court order), or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

In the event that Broken Gringo LLC is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change by posting a notice on our Site.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

•      Order and transaction data: retained for a minimum of seven (7) years for tax, accounting, and legal compliance purposes

•      Account information: retained for as long as your account is active or as needed to provide you services

•      Mailing list information: retained until you unsubscribe or request removal

•      Analytics and usage data: retained in aggregated, anonymized form indefinitely

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to improve your browsing experience and to analyze how our Site is used.

5.1 Types of Cookies We Use

•      Essential cookies: required for the Site to function properly, including shopping cart functionality, login sessions, and security features. These cannot be disabled without impairing Site functionality.

•      Analytics cookies: used to collect anonymized data about how visitors interact with our Site, including pages visited and time on site. We use these to improve our Site and understand visitor behavior.

•      Marketing cookies: used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. These are only activated with your consent.

5.2 Managing Cookies

You can manage your cookie preferences through the cookie consent banner displayed when you first visit our Site. You can also control cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of our Site, particularly the shopping cart and checkout process.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 All Users

•      Opt out of marketing emails: you can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email, or by contacting us directly

•      Request access: you may request a copy of the personal information we hold about you

•      Request correction: you may request that we correct inaccurate information

•      Request deletion: you may request that we delete your personal information, subject to our legal retention obligations

6.2 Colorado Residents (Colorado Privacy Act)

If you are a Colorado resident, the Colorado Privacy Act (CPA) provides you with additional rights, including:

•      The right to access, correct, and delete your personal data

•      The right to opt out of the sale of personal data (we do not sell personal data)

•      The right to opt out of targeted advertising

•      The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects

•      The right to data portability (receiving your data in a portable format)

To exercise any of these rights, please contact us using the information in Section 10. We will respond to your request within 45 days as required by law.

6.3 California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information. We do not sell personal information as defined by the CCPA. You have the right to request disclosure of what personal information we collect, use, and share, as well as the right to request deletion and correction. To exercise these rights, contact us using the information in Section 10.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

•      SSL/TLS encryption on all pages of our Site

•      Secure payment processing through PCI-compliant third-party processors

•      Restricted access to personal information on a need-to-know basis

•      Regular security monitoring and updates to our Site and systems

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Third-Party Links and Services

Our Site may contain links to third-party websites, including social media platforms, payment processors, and other external services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices or content of external websites.

9. Children’s Privacy

Our Site and products are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a child under 13, please contact us immediately using the information in Section 10.

10. How to Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:

Broken Gringo LLC

Email: gringo@brokengringo.com

Phone: 720-500-4143

Website: brokengringo.com

We will respond to all privacy-related inquiries within 30 days.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page. If we make material changes that significantly affect how we handle your personal information, we will notify you by posting a prominent notice on our Site or by sending you an email (if we have your email address).

Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy.